Your intuition isn’t a hall pass to stay comfortable
That “gut” feeling may actually be your fear talking instead
You won’t always “feel” like doing what’s actually right for you.
That’s why learning to distinguish between actual intuitive guidance and protective patterns is such a vital skill for entrepreneurs who want to stop spinning their wheels.
Intuition gets misunderstood a lot, especially when it comes to something you’re so deeply invested in. It commonly gets packaged like it’s supposed to feel light, easy, or instantly exciting, like a big full-body "yes" confirmation.
But here's the truth I've come to after years of peeling back my own patterns and watching clients hit their edges again and again…
Sometimes, your intuition will not feel good.
It could feel challenging. You might feel resistant. It could even feel impossible or out of reach.
Not because it’s wrong… but because it’s asking for something beyond the usual way you’ve been operating. It’s stretching you into a version of yourself you haven’t fully become yet.
That subtle distinction between what’s aligned and what’s just familiar is everything. It’s what lets you tell the difference between:
Posting less because you’re being intentional… vs because you’re avoiding showing up
Saying no to a strategy because it’s not your style… vs because it scares you to be seen
Choosing flow over structure because it fuels you… vs because you’re avoiding the discomfort of being more disciplined
It’s not that your intuition is unreliable. It’s that your nervous system has a history and your body has a memory, so all your decisions are processed through those filters.
And when you’ve spent years equating safety with overworking, hiding, or overdelivering, your “gut” response may not be trustworthy out of the gate. Because that’s not your intuition speaking… it’s actually your deep inner fears and insecurities derailing you.
You can’t just “think” your way to clarity either. Because your unconscious mind is still affected by those your fear-ridden and insecure filters. Then it leads you to copy other people’s strategies because you feel like you can’t trust your own.
Listening to your intuition takes practice. It speaks loudest through hindsight. It requires pattern recognition, reflective observation, and often doing that uncomfortable thing anyway to see what happens.
Ask yourself:
Did that choice leave you feeling aligned, even if it was hard?
Or did that choice keep you comfortably stuck?
That is what I pay attention to now.
Not how the decision feels before I make it, but how I feel after I follow through.
If it creates alignment and peace, then I know it came from the part of me that wants more and better for my life.
If it creates temporary relief followed by stagnation or regret, that was likely my protective mechanism.
Here’s what most entrepreneurs aren’t aware of
Your biggest breakthroughs are always matched by an equal level of resistance.
The business you want, the lifestyle you crave, the clarity you’re chasing all have a reason why you don’t already have it. Because getting there requires more than tweaks.
It demands identity-level change.
You’re not just building a business. You’re becoming the version of you who can hold that vision, live that life, and lead at that level.
And that means stepping into the discomfort of doing things you've never done, facing parts of yourself you'd rather avoid, and letting go of ways of being that kept you safe and stagnant.
Of course, it’s hard. It’s supposed to be. The energetic cost of growth is always mirrored by the challenge it asks you to face.
That might look like:
Saying “no” even when it risks disappointing someone… to help you overcome those people pleasing tendencies that no longer serve you
Sticking to the plan when your body wants to run away… to help you master skills required to take you to the next level
Owning your desires out loud instead of watering them down… to help you have what you’ve always wanted.
You can’t bypass this stage. You’re meant to step out of your comfort zone.
You grow by moving through it… not around it.
That’s where the transformation you’ve been looking for actually happens—not in a “feel good” moment, but in the moment you choose discomfort in service of your deepest desires.
Your nervous system, your habits, your fears, your values, your creativity, your old wounds… They all have a seat at the table. But not all of them should be driving your decisions.
That’s the real work.
And that’s what I’m here for… to help you listen deeper, move smarter, and choose from your clearest self, which may not be your most comfortable one.
Because your business deserves more than what’s easy. It deserves what’s true and a version of you that’ll keep showing up for it.
Now, this is where radically self honesty becomes your superpower:
If you trusted your intuition fully… what decision would you stop postponing?
Feel free to share it in the comments below, and I'll celebrate with you the courage you took to face what’s hard in order to honor what you’ve always wanted.
Yes, what you want it possible, and let’s find your way there.
P.S. If this post helped you see that discomfort doesn’t mean you’re off track and helped you with a decision you might have been delaying, tap the 💜 to let me know it resonated. Share or restack this post to help others recognize if they’re being led by their fear instead of their truest self.
Best title ever!
Yep - my postponing is about taking better care of my body - less wine in the evening, more exercise. A really great insightful piece Kat - many many thanks.